Arnold Baidoo believes that Dr. Sonnie Badu should be credited for educating the gospel community about branding.

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Arnold Baidoo, an entertainment journalist, critic, and regular show pundit, has praised gospel music icon Dr. Sonnie Badu for his vital contribution to educating the gospel community about the importance of branding.

Arnold Baidoo believes that Dr. Sonnie Badu should be credited for educating the gospel community about branding.
Arnold Baidoo believes that Dr. Sonnie Badu should be credited for educating the gospel community about branding.

Arnold Baidoo expressed dissatisfaction on a recent episode of the show, stating that he thought Dr. Badu might not be getting enough recognition for his role in establishing the gospel music genre’s identity.

In addition to highlighting the important influence Dr. Badu has had on musicians like Joe Mettle, Diana Hamilton, MoG, and others—noting the elevated level of branding and business acumen attached to their musical endeavors—he emphasized that Dr. Sonnie Badu deserves recognition as a trailblazer who paved the way for the gospel fraternity to understand the business elements associated with their craft.

“When it comes to the financial aspects of gospel music, Dr. Sonnie Badu is the innovator. It’s clear that Sonnie Badu set the precedent when you consider how branding and business aspects are included into the work of artists such as Joe Mettle, Diana Hamilton, MoG, and others. “The gospel fraternity ought to sincerely acknowledge him for his insightful teachings on branding and business,” said Arnold Baidoo.

This endorsement from Arnold Baidoo highlights the influence of Dr. Sonnie Badu’s ideas and endeavors, recognizing him as a pivotal player in advancing the gospel music sector not just in terms of creative expression but also in terms of successful branding and commercial tactics.

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