A $15 billion market loss results from Elon Musk’s Netflix boycott due to “Woke Agenda” criticism.

Citing the need to “protect children’s well-being”, Musk exacerbated the criticism on X (previously Twitter) by declaring that he had cancelled his own Netflix subscription and encouraging others to follow suit. His post went viral very fast, igniting the #CancelNetflix movement that caused a stir on Wall Street.

When right-wing websites like Libs of TikTok re-released video from the cancelled performance, the situation became more heated, and Musk said the content was “not ok”. Later, attention shifted to the programme’s creator, openly gay Hamish Steele. Musk also emphasised Steele’s previous remarks on social media regarding conservative activist Charlie Kirk, which drew more criticism.

Regarding Musk’s boycott and the criticism of Steele, Netflix has not yet released an official statement.

This most recent episode highlights Netflix’s continuous battle to strike a balance between viewer sensitivity and creative independence. The business has previously been involved in similar scandals, most notably in 2020 when claims of child exploitation in the movie “Cuties” led to international censure.

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